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Lucido Launches Unique Guarantee Program for Home Sellers: Unusual Money-back Guarantees Reassurance Sellers

Fulton, Maryland

The Bob Lucido Team (BLT), one of the leading real estate companies in the Baltimore-Washington Corridor, has launched a unique six-point VIP Seller Satisfaction Guarantee program in this region. During one of the toughest market environments in recent history, the Lucido Team created a highly unusual money-back guarantee program.

The first part of the program guarantees the sale of the seller’s home within 120 days. If this doesn’t occur, the company will buy it for cash at a price acceptable to the seller, with some restrictions. This is one of the most important parts of the program because many people who move to this region or are suddenly transferred here, worry about selling their current home before buying another one.

“People are responding well to our guarantees,” said Bob Lucido, president of the Bob Lucido Team. “People worry that they’ll get caught in a real estate ‘Catch 22’ about timing the listing of their current home. When we remove that worry from the equation, it gives them confidence and peace of mind.”

The Baltimore-Washington corridor is a region with high rates of transfers, and eliminating the stress of two mortgages has been an important part of the Seller Satisfaction guarantee.

Other aspects to the program include prompt communication, having a realistic timetable and assuring realistic pricing. Each part of the program is clearly outlined between the company and the seller, assuring mutual understanding. Another differentiator to the program is that the Bob Lucido team backs their guarantees with money. For example, if the home doesn’t sell within the agreed timeframe, the company will buy the person’s home. If the original timetable to sell the home isn’t met, then the company will pay the seller cash.

Bob Lucido himself has been involved in the sale of over 30,000 homes in this region, and he has been a real estate agent for over 32 years. This has given him a long-term perspective to how to best position homes and to succeed with home sales. The company has been active in so many home sales in Howard, Baltimore, and Anne Arundel counties, that the team’s expertise is a competitive edge to sellers. Having the guaranteed program helps sellers realize that the team is confident of their success with homes.

“We are committed to delivering exceptional service. We involve our entire team in the sales process and streamline the process to give the sellers the benefit of our resources,” said Bob Lucido.

The six-point Seller Satisfaction Guarantee program is unique to the Bob Lucido Team and is in effect in all the counties that the company operates. For more information, contact Information at the Bob Lucido Team at 1-800-879-3955 or to sales@theboblucidoteam.com.


Bob Lucido has been involved in the real estate industry since 1977, starting as a real estate agent at 18, one of the youngest in Maryland to achieve this. Handling real estate transactions from Rhode Island to Florida, he has been involved in the sale of over 30,000 homes and 4,000 lots during the course of his career, more than any other broker in this region. In 1983, he started Builder’s Choice, a new home sales and marketing company for builders, and expanded it into a company managing 20,000 properties, often selling 2,000 – 3,000 properties a year. Builder’s Choice became the largest sales and marketing company for builders on the East Coast. An expert in real estate investments, Lucido owns, manages and teaches seminars about the benefits of rental properties. Currently, he is president of the Bob Lucido Team, a group of real estate agents associated with RE/MAX Advantage Realty, and specializes in property sales in the Baltimore-Washington Corridor. For more information, contact www.boblucidoteam.com or call 240.295.6000.

Filed Under: Lucido Team Difference
 

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