Pricing is still important, but in today’s market your home needs to be “staged to sell”

I spend a lot of time with my clients working out a pricing strategy that will sell their home quickly in today’s “seller’s market” and net them a price they can live with. Starting too high often creates unrealistic expectations and is a tactic we never use here at The Bob Lucido Team. Instead, we set a realistic pricing strategy that will peak buyer interest in the market and create showings to serious, qualified buyers. However, with all this focus on pricing, we can’t overlook pricing’s counterpart: staging the home. If the right pricing creates buyer interest, it is proper staging that turns buyer interest into real offers. The key to good staging is pretty simple. First and foremost, get rid of the “homey” lived in look and replace it with the “open and clean” look of a model home. A little polish and paint, along with the elimination of clutter and personal items will do wonders to any home’s “wow factor” at showings. AT BLT, we always bring in a professional stager as part of the sales and marketing effort. Getting offers on the high end of your pricing strategy is very often a direct result of following the advice of the professional stager. Putting your grandparent’s heirlooms in temporary storage can be emotionally difficult, but the payoff can be getting a higher price for your home.