Keller Williams Lucido Agency
Bob & Tracy Lucido, founders and owners of one of the top real estate teams in the nation, have opened their own brokerage in partnership with Keller Williams Realty. The new brokerage, named Keller Williams Lucido Agency, is a strategic market center and will operate as a full-service brokerage.
“We couldn’t be more excited about this opportunity to grow and elevate our business by opening our own brokerage with Keller Williams,” said Bob Lucido. “We’re still Bob Lucido Team. Our name has changed slightly now that we’re affiliated with a new brokerage that we also own. Most importantly, we’re still 100% dedicated to serving our local Maryland community at the highest level.”
Bob Lucido Team will continue to operate as a team, doing business as Bob Lucido Team of Keller Williams Lucido Agency. The brokerage has 4 locations in Maryland – the Lucido company’s world-class headquarters in Ellicott City, as well as offices in Annapolis, Eldersburg, and Lutherville.
The Lucidos also have partnership locations on the Eastern Shore – in both Ocean City and Bethany Beach – and are proud to provide a first-class real estate experience to clients across the entire state of Maryland.
It doesn’t stop with just Maryland. The Lucido Team also serves surrounding states in the Mid-Atlantic region with their expansion partnership locations in Delaware, DC, and Virginia.
“We are extremely thankful to all of our clients, agents, and partners who have contributed to our ability to launch KW Lucido Agency with excitement and perseverance,” said Tracy Lucido. “Our goals and commitments hold strong and true to bring the Lucido Difference to each and every real estate experience.”
We’re enhancing our service, expanding our reach, and elevating our business to carry out our mission of changing lives by redefining real estate.
Bob Lucido launched his career over 44 years ago at the age of 18, becoming one of the youngest people to obtain a real estate license in Maryland. He worked extensively as a salesperson, selling various new home communities in Maryland and developing relationships with many builders and developers.
In 1991, Bob and his wife Tracy founded Builder’s 1st Choice (BFC), a new home sales and marketing company that included offices in 5 states, employed over 300 people, and reached nearly $1 billion in sales. Foreseeing the crash of the real estate market, they opted to close BFC in 2007.
Bob and Tracy decided to transition into residential resale, and in May of 2008 they founded Bob Lucido Team in Howard County, Maryland with just a handful of agents in a small office in a brokerage. In a few short years Bob Lucido Team became the #1 RE/MAX team in Maryland and the #3 RE/MAX team in the world, before making the transition to Keller Williams in 2014, where they have been a top performing team since 2014.
In 2016, with three offices and 100 team members in Maryland, the Lucidos decided to expand their team,
implementing Keller Williams’ Mega Agent Expansion model to partner with agents in new markets, and they launched their global real estate division, Lucido Agency.
Lucido Agency has grown to now have over 200 partners in 32 locations across 12 states and 2 countries. The team does business as Lucido Agency, Lucido Global, Lucido Global Team, and Bob Lucido Team. They operate under slightly different names, depending on the location’s local regulations – but truly are all one company.
In 2020, Lucido Agency sold 2,444 transactions totaling $896 million in volume. They are the #2 expansion team in all of Keller Williams, and the #1 expansion hub in all of Keller Williams.
Bob Lucido Team is the company’s hub, with headquarters in Ellicott City, MD. Many of the company’s support staff are based here in the hub, which serves and supports the entire company.
“We’ve always been a full-service team, and have pretty much been operating at the level of a brokerage,” said Lauren Lucido, Director of Marketing. “Now, we’re officially our own brokerage, and are thrilled to be able to incorporate the Lucido Agency name here in Maryland – which is, after all, where Lucido Agency was born.”