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    Lucido Marketing

    Extensive & Aggressive Marketing

    Custom Property Brochures

    Our state-of-the-art brochures bring the listing to life and provide buyers with a more detailed overview of your home’s features and highlights. After your home is staged and photographed, our marketing department will create a custom brochure, complete with an array of photos and description of your home’s most desirable selling points. Brochures will be kept in the box on the For Sale sign in your yard so that drive-by prospects can immediately access property details and contact us to request additional information. Brochures are also a keo component of Open Houses and Broker Events.

    Multi-Faceted Marketing

    Our extensive marketing enables us to reach a diverse audience of millions of consumers and inform them of our brand, our services, and most importantly, your home.


    Our print campaigns include consistent advertising in newspapers, magazines, and real estate publications throughout Maryland and the country. Our campaigns reach audiences of over 1.7 million readers weekly.

    Our consistent print publications include, but are not limited to:

    • The Baltimore Sun
    • Howard County Times
    • Columbia Flier
    • Carroll County Times
    • Baltimore Magazine
    • Howard Magazine
    • Luxury Home Magazine
    • Domain Magazine

    Direct Mail

    Once we list your home, we will send out a custom Just LIsted direct mail piece to surrounding homes in the community. We will also send a Just Sold direct mail piece when the time comes.

    Digital – 92% of buyers will use the internet to search for your home!

    Our award-winning website allows buyers to easily access your property listing. Our listings go viral to over 350 different websites. Our mobile site enables buyers to conveniently view your listing without having to download a mobile app.

    Digital Extended Marketing Reach

    When you list with us, we have access to Keller Williams Listing Sustem, or KWLS. This proprietary, exclusive system ensures your property is marketing online 24/7 through more than 350 of the most popular search websites.

    • Google
    • Yahoo! Real Estate
    • AOL Real Estate
    • Trulia
    • Zillow
    • Front Door
    • CyberHome
    • Home Finder
    • HotPads
    • MRIS
    • CLResearch
    • Oodle
    • Enormo House Search
    • Propbot
    • LYCOS
    • eRealInvest

    Social – 73% of US adults use social networks

    Social media is redefining how we communicate, and with so many adults using social networking today, we use our social presence to interact and communicate with your buyers.

    @BobLucidoTeam on Facebook, Instagram, and Twitter.

    Television & Cinema – 91% of moviegoers remember cinema ads unaided up to one week after going to the movies

    Out commercials regularly run on major television networks and in two local movie theatres. Additionally, Bob Lucido and his team are frequently interviewed and featured on television as Maryland’s real estate experts.


    Our team maintains a strong presence in home shows and expos. We also host many of our own seminars, bus tours, workshops, and other events to attract buyers.


    Bob Lucido Team is actively involved with the local communities through sponsorships and support.